Take-Two praises FIFA brand following EA split

Take-Two Interactive has described FIFA as a “great brand” with “incredible clout”, following the football organisation’s high-profile split with EA last week after almost 30 years.

Speaking to IGN, Take-Two boss Strauss Zelnick said Take-Two – a potential new home for the FIFA brand, post-EA – was keen to continue expanding its sports portfolio, but did not have anything to announce regarding FIFA at the moment.

“We’re definitely interested in expanding our opportunities in sports,” Zelnick said, “and FIFA has a great brand and incredible clout, but we have no current plans to discuss.”

Read more



* This article was originally published here

Comments