Elden Ring publisher working to secure IP and partnerships amid M&A spree

From GI.biz: "In an interview with GamesIndustry.biz today at Gamescom, Bandai Namco Europe's COO Arnaud Muller addressed the impact of the current acquisition spree in games on smaller publishers. While acknowledging that Bandai Namco is in an privileged position, Muller said that the company has to implement measures to safeguard its partnerships and IPs, while smaller publishing outfits might suffer more directly from this consolidation trend. "What I find is that we have to secure the IPs that we create with the studios we partner with," he said. "When we invest in IP creation, when we invest in marketing for these IPs, we also have to keep in mind that we have to get some sort of security towards the future of the studio that develops this IP, if the IP doesn't belong to us."

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